Case Study: Dalton Park's Pumpkin Parade creates a family construction workshop experience with Independent Events

Dalton Park's Pumpkin Parade creates a 2-day family activation with Independent Events

The customer, Dalton Park's Pumpkin Parade, required a half-term holiday family activation to promote their Phase Two development. The vendor, Independent Events, was engaged to provide an experiential marketing solution for this retail event.

Independent Events created a two-day construction workshop for children and families. The solution featured a miniature digger land, giant Lego blocks, coloring activities, and builder costumes for children. Brand ambassadors and the Ivor Goodsite mascot engaged with attendees. The activation was successful, with detailed statistics recorded for the event's impact over the two days.

Dalton Park's Pumpkin Parade