Case Study: University of Oxford achieves 31 hires and fills hard‑to‑fill roles with Indeed

University of Oxford - Customer Case Study

The University of Oxford, a globally renowned institution and one of Oxfordshire’s largest employers, needed to attract high‑quality applicants across a wide range of roles — from niche academic posts to corporate support positions. With an evidence‑based recruitment approach, the university tracked source conversion rates to identify which channels delivered shortlisted candidates and final hires for these hard‑to‑fill vacancies.

By combining Indeed’s organic reach with sponsored pay‑per‑click campaigns, Oxford increased visibility for targeted jobs and retained control over campaign management and budget. Within 12 months Indeed delivered 31 hires, including Analyst/Programmer, Marketing Website Manager, GIS Technician, Medical Technical Scientific Officer, Research Technician and IT Officer, becoming one of the university’s core quality applicant sources.

University of Oxford

Richard Bunkham

E-Recruitment Specialist