Case Study: Sun Life Financial achieves cost-effective, data-driven hiring — under $100 per hire — with Indeed

Sun Life Financial - Customer Case Study

Sun Life Financial, a global life insurance and asset-management firm, needed a more measurable, data-driven way to attract and engage the right candidates across the organization. Recruiting leaders sought a metrics framework to track candidate engagement, justify new strategies with evidence, and allocate budget to the most effective channels.

They partnered with Indeed as a strategic, data-focused recruitment channel, using sponsored jobs and pay-per-click to drive measurable traffic and hires. Over a year they achieved a cost per hire under $100, with Indeed supplying about 30% of external hires and 17% of a rapid call-center hiring push, while improving candidate quality and enabling confident, fiscally responsible, data-driven hiring decisions.

Sun Life Financial

Ann Barrett

Director, eRecruitment & Social Media Strategy