Case Study: Smokey Bones achieves more hires and lower cost per hire with Indeed

Smokey Bones - Customer Case Study

Smokey Bones Bar & Fire Grill, a nearly 70-unit chain across 17 states, struggled to attract enough qualified hourly and management candidates—especially in locations outside major metros—without driving up recruiting costs. The company needed a way to expand its recruiting reach and volume while keeping cost per hire under control.

Smokey Bones sponsored jobs on Indeed, used Indeed’s Bid Optimizer to spread its budget and lower CPC, and worked with Indeed’s Client Services for ATS integration. Over nine months Indeed delivered 10 hires for key roles (including hard-to-fill locations) and a cost per hire of $550.80 versus an average job board cost of $689, allowing the chain to reduce reliance on more costly traditional channels.

Smokey Bones

Sarah Anderson

Recruiting Manager