Case Study: Return Path increases quality applicants and career-site traffic with Indeed

Return Path - Customer Case Study

Return Path, a global leader in email certification and reputation monitoring, was growing quickly but lacked visibility with prospective candidates despite industry awards and a headcount above 350. The company needed to raise its employer brand, drive more traffic to its career site, and attract diverse talent across functions and geographies to support continued growth.

By sponsoring jobs on Indeed and directing candidates to its career site, Return Path increased quality applicants from Indeed by 26% and gained the candidate mix needed for roles in technology, sales, product and professional services—outperforming prior, tech-focused job boards. Over six months Indeed delivered more hires than any other external source, $852 cost per hire, 54% of career-site traffic and 39% of all applicants, and provided reach to support international expansion.

Return Path

Richard Fye

Senior Director, People