Case Study: PPR Healthcare Staffing doubles qualified candidates and halves cost per applicant with Indeed

PPR Healthcare Staffing - Customer Case Study

PPR Healthcare Staffing is a national healthcare staffing and RPO provider that places allied health and nursing professionals, including many hard-to-fill, rural and passive‑candidate roles. The company needed an advertising channel that could deliver a steady flow of qualified applicants across both high‑volume, low‑margin jobs and exclusive recruit‑to‑order requisitions while improving brand visibility and manageability.

PPR sponsored jobs on Indeed, running separate campaigns for different job sets and using premium placement to boost exposure; the platform proved easier to manage than multiple boards. The result: higher conversion rates and lower cost per applicant than the combined performance of other job boards—Indeed delivered 5.04% click‑to‑applicant conversion and a $20 cost per applicant, and sent PPR roughly twice as many qualified candidates as Google AdWords often at about half the cost.

PPR Healthcare Staffing

Dave Auchter

VP-Marketing & New Media