Case Study: Pitney Bowes achieves lowest cost per applicant and per hire with Indeed

Pitney Bowes - Customer Case Study

Pitney Bowes, a Fortune 500 provider of mailstream business solutions and long-standing S&P 500 member with more than 36,000 employees, needed to modernize recruiting and find more cost-effective ways to fill openings. The talent team moved away from traditional online advertising and tested Indeed’s pay-per-click sponsored jobs to broaden reach and improve hiring efficiency.

They sponsored jobs company-wide on Indeed, tracked results in their Taleo ATS, and found the approach required minimal hands-on work—set the budget and candidates came. Over a year the campaign delivered 14,555 applications (≈ $1 per applicant) and 55 hires (≈ $275 per hire), producing the lowest cost per applicant and per hire compared with other sources.

Pitney Bowes

Laura Terenzi

Director, Talent Acquisition Strategies