Case Study: Pareto Law achieves 1,275% ROI and global hiring success with Indeed

Pareto Law - Customer Case Study

Pareto is the UK’s leading graduate sales recruitment and training consultancy, operating a dual model of in-house recruitment and training to place highly specific sales candidates. As the business expanded into global markets, traditional job boards lacked the international reach and consistent candidate quality Pareto needed to fill hard-to-find roles across locations, languages and skill sets.

Pareto began sponsoring jobs on Indeed to gain premium placement and greater visibility, allowing flexible spend adjustments to target the right markets and timing. The campaign delivered hires in new markets (including the US and Germany), high-quality and consistent applicant volume, a 1,275% ROI, lower cost per hire than other sources, and improved brand awareness to meet hiring goals.

Pareto Law

Paul Drew

Marketing Director