Case Study: North West Company achieves 38% lift in job applications and 339% Company Page traffic with Indeed Targeted Ads | Brand

North West Company - Customer Case Study

North West Company, which operates a portfolio of stores under multiple brand names across the Americas and the South Pacific, faced a talent challenge: hiring enough employees from competitive markets willing to relocate to remote locations, while overcoming low brand awareness among candidates familiar with only some of its brands.

They used Indeed Targeted Ads | Brand to reach job seekers by location, resume data and search behavior and drove traffic to their Indeed Company Page Premium. The campaign achieved a 1.31% CTR, a 339% increase in Company Page traffic from targeted seekers, a 200% rise in searches for the company within 30 days, and a 38% lift in applications, with Indeed becoming their most effective source of hires.

North West Company

Richard Chow

Director of Recruitment and Workforce Planning