Case Study: Nokia achieves a 74% reduction in cost per hire with Indeed sponsored jobs

Nokia - Customer Case Study

Nokia, a global leader in mobile communications, hires hundreds of professionals each year across software, services, media, sales and business development. Facing intense competition for talent, the company needed recruitment advertising that delivered quality candidates while driving down cost per applicant and cost per hire.

Nokia used Indeed sponsored jobs—segmenting listings to prioritize harder-to-fill roles and sending each click directly to its Taleo ATS—to increase targeted candidate traffic. Over a 10-month period this approach generated more than 35,000 sponsored clicks, over 4,200 applications and 13 hires, and achieved a cost per hire 74% below the company average, noticeably lowering recruitment costs.

Nokia

Lisa Hart

Talent Acquisition Manager