Case Study: Newell Rubbermaid achieves a surge in qualified applicants and a $1.62 cost-per-applicant with Indeed

Newell Rubbermaid - Customer Case Study

Newell Rubbermaid, a Fortune 500 global marketer of consumer and commercial products with more than 20,000 employees and a portfolio that includes Rubbermaid, Sharpie and Graco, faced a decline in candidate quality from traditional channels while regularly hiring 400–500 positions at a time. The company needed to boost the flow of qualified applicants, particularly for hard-to-fill marketing and supply chain roles.

Newell sponsored all jobs on Indeed and tracked candidate sources through its Taleo ATS, quickly measuring results. Over a recent six-month period this approach drove 7,884 sponsored clicks to jobs, 2,484 applications and 11 hires, at a cost-per-applicant of $1.62, demonstrating a measurable and cost-effective improvement in talent sourcing.

Newell Rubbermaid

Mike Rickheim

Vice President, Global Talent Acquisition