Case Study: McDonald's achieves higher-quality, higher-volume hires for hard-to-fill UK roles with Indeed

McDonald's - Customer Case Study

McDonald's UK, which employs 97,000 people across 1,230 restaurants, faced difficulty filling management and other hard-to-fill roles in some locations despite high application volumes. The company needed a recruitment source that would deliver more relevant, higher-quality candidates for specific roles such as Trainee Manager and Customer Care Assistant.

By sponsoring jobs on Indeed and working with Indeed’s client services team to target visibility and budget, McDonald's increased traffic to those roles by 2,660% and improved both candidate quality and volume at a lower cost per hire than other external sources. Indeed became one of McDonald's leading sources of hires, helping the company meet local hiring goals (including a new Amesbury store) with easy campaign management and responsive support.

McDonald’s

Sharad Kanwar

Resource Officer