Case Study: Kforce achieves higher-quality applicants, 250+ placements and reduced sourcing spend with Indeed

Kforce - Customer Case Study

Kforce is a national professional staffing firm specializing in Technology, Finance & Accounting, Clinical Research, Healthcare, Government Solutions and Outsourcing. Seeking to drive more qualified candidates directly to Kforce.com in its specialized markets, the company turned to Indeed’s pay-per-click sponsored jobs to increase site traffic and applicant quality.

Using Indeed PPC and progressively increasing spend as awareness and unique-user traffic grew, Kforce generated roughly 300,000 visitors in five months (65% new), achieved about a 15% visitor-to-applicant conversion rate, and made more than 250 placements in the first year. The campaign delivered a higher placement rate than Kforce’s average, reduced overall candidate sourcing costs, and allowed the company to reallocate marketing dollars.

Kforce

Todd Duclos

Product Manager - Digital Applications