Case Study: Inside Higher Ed achieves massive job-board traffic and engagement growth with Indeed

Inside Higher Ed - Customer Case Study

Inside Higher Ed, a leading online source for news, opinion and job listings in higher education, needed to grow targeted traffic to its jobs board despite strong news-page traffic. The publisher chose Indeed’s pay-per-click sponsored jobs model to drive job-seeker visits without adding technical overhead or complex setup.

By launching a sponsored jobs campaign on Indeed, Inside Higher Ed saw nearly 750,000 clicks to its jobs pages, an average of six page views per visit (2.5x the site average), and roughly double the traffic and clicks of the next-highest competitor. The easy setup and measurable results not only boosted job-seeker engagement but also became a selling point with colleges and universities, making Indeed an indispensable partner.

Inside Higher Ed

Kathlene Collins

Publisher