Case Study: Paul May & Associates achieves greater brand visibility and lower cost-per-hire with Indeed

Indeed helped an emerging staffing firm build its brand to compete with larger firms

Paul May & Associates, a boutique staffing firm that places senior executives, mid-level managers and individual contributors, needed a way to compete with larger firms that had much bigger marketing budgets. Traditional sources and resume databases produced little return, so the company sought a recruitment advertising solution that would deliver measurable results on a limited budget.

By sponsoring jobs on Indeed (paying only when seekers clicked), PMA gained prominent search placement and brand exposure without extra cost, effectively leveling the playing field with major firms. In a three-month period the firm placed three candidates from Sponsored Jobs, appeared more than 3 million times in Indeed search results, achieved lower cost per interview and hire than other sources, and was able to reallocate marketing dollars to channels that worked.

Paul May & Associates

Paul May

President