Case Study: IHG achieves 54% lower cost-per-hire and more nationwide hires with Indeed

IHG - Customer Case Study

InterContinental Hotels Group (IHG), which operates 4,400 hotels across seven brands including InterContinental, Crowne Plaza and Holiday Inn, needed a cost-effective way to recruit a wide range of roles nationwide — including in remote U.S. locations — while maximizing ROI and candidate volume. Many online recruitment sources couldn’t deliver consistent hires across varied skillsets and geographies, so IHG focused on finding a source that could.

After sponsoring jobs on Indeed (building on strong organic results), IHG saw immediate, measurable gains: 113 hires over five months, a $358 cost per hire (the lowest among its online sources and 54% lower than job boards), and increased hires across multiple functions and locations — from Sous Chef to Web Merchandising Manager — making Indeed the company’s top-converting, lowest-cost recruitment channel.

IHG

Francene Taylor

Director, Resourcing-Americas