Case Study: HealthcareLink cuts cost per application by about 50% and sources quality healthcare candidates with Indeed

HealthcareLink - Customer Case Study

HealthcareLink is Australia’s only job board focused exclusively on medical and healthcare staffing. To fill hard-to-place roles and reach candidates at the right time—including in remote regions—HealthcareLink engaged Nimbull Digital Marketing to boost traffic and lower acquisition costs for difficult-to-fill positions.

Nimbull sponsored HealthcareLink jobs on Indeed and used local Indeed support and a transparent, easy-to-manage platform to optimize campaigns. In four months cost per application fell from $25 to $12–$13, Indeed became the strongest-performing channel by volume and CPA, and previously hard-to-fill rural and regional roles were successfully filled.

HealthcareLink

Michael Verghios

Digital Marketing Director, Nimbull Digital Marketing