Case Study: G4S increases applicant volume and hires with Indeed Targeted Ads | Apply

G4S utilized Indeed Targeted Ads | Apply to increase its applicant flow without sacrificing candidate quality

G4S, a global integrated security company, needed to hire enough Security Officers and Multi-site Security Officers to meet contract demand, especially in remote and competitive U.S. locations. With a lean recruiting team and a need to spend advertising dollars efficiently, G4S worked with Indeed, using Indeed Sponsored Jobs and Indeed Targeted Ads | Apply to boost applicant volume while maintaining candidate quality.

Indeed helped G4S target job seekers by location, experience, and search activity through Targeted Ads | Apply, with a cost-per-apply model and strong desktop/mobile visibility. Over six months across 80+ locations, Indeed generated nearly 7,000 applications and 131 hires, while G4S’s Apply Rate rose from 20% with Sponsored Jobs to 37% with Indeed Targeted Ads | Apply.

G4S

Carlos Vega

Senior Director of Recruitment Technology