Case Study: Essent cuts hiring costs and increases hires through mobile optimization with Indeed

Essent - Customer Case Study

Essent, part of the RWE group and a leading energy supplier in the Netherlands and Belgium, needed to attract high‑quality candidates across multiple B2C and B2B functions amid stiff competition. Traditional job boards were underperforming, budgets were tight, and metrics showed Essent was losing about 25% of potential applicants because it had no mobile apply process.

Essent adopted a metrics-driven strategy focused on search engines and social media and partnered with Indeed to optimize campaigns and mobile hiring. With Indeed’s support they launched a mobile career site (no ATS integration required), cut recruiting costs by about 80% versus traditional media, and achieved a cost per resume of roughly €23—20–30% lower than Google ads—while generating more applications and hires and improving mobile-to-desktop conversion.

Essent

Bjorn Luijters

Senior Recruiter & Recruitment Marketing Specialist