Case Study: Comparethemarket secures 30+ niche UK hires in 8 months with Indeed

Comparethemarket - Customer Case Study

comparethemarket.com, a leading UK price comparison website, experienced rapid growth and needed to recruit for several niche roles while preserving its entrepreneurial culture. Located in Peterborough outside major commercial centres, the company faced the challenge of raising awareness of its distinctive workplace and reaching a wide pool of qualified UK candidates.

comparethemarket.com built a careers microsite and ran a pay‑per‑click recruitment campaign on Indeed to promote its culture and vacancies. The approach delivered a steady flow of targeted traffic, enabled flexible budget and vacancy prioritisation, and produced weekly hires—more than 30 hires in eight months—while reducing unsuitable overseas applications and freeing recruiters to focus on candidate engagement.

Comparethemarket

Matthew Sagar

Recruitment Manager