Case Study: Brinker International achieves 6,000 applications and $480 cost-per-hire with Indeed

Brinker International - Customer Case Study

Brinker International, the world’s largest casual dining restaurant operator (brands include Chili’s and On The Border) with more than 1,700 restaurants and 125,000 employees, needed a cost-effective way to scale online recruiting, boost brand visibility, and maintain a steady flow of qualified applicants across markets.

Brinker ran pay-per-click sponsored job campaigns on Indeed that sent candidates directly to its branded site and into its ATS for easy tracking. Over a recent three-month period Indeed delivered 6,000 applications and 24 hires at $1.92 per applicant and $480 per hire, while improving branded exposure at no additional cost.

Brinker International

Linda Pratt

Senior Recruiting Manager