Case Study: Air Canada achieves maximum job visibility and high-quality hires with Indeed

Air Canada - Customer Case Study

Air Canada, Canada’s largest airline serving over 35 million passengers and 175 destinations, faced high-volume hiring needs (2,533 hires in 2014) and limited on-site recruiting in the U.S. Compounded by a largely unionized workforce with standardized pay and benefits, the company needed a way to maximize job visibility and attract qualified candidates across markets.

Air Canada tested and then expanded a long-term partnership with Indeed, which became its top source of applicants—delivering more than 38,000 applications in 2014 and accounting for 13% of hires—while producing stronger conversions and lower cost-per-conversion than other channels. Robust monthly analytics and an employer dashboard enabled ongoing optimization, making Indeed a strategic recruitment partner that prioritized Air Canada’s hiring goals.

Air Canada

François-Xavier Henri

Head of Talent Acquisition and Recruitment