Case Study: ReverseAds reduces advertising costs by 54% with InData Labs' targeted advertising system

ReverseAds cuts advertising costs by 54% with InData Labs

ReverseAds, a digital advertising platform, approached InData Labs with the challenge of building a scalable machine learning and NLP semantic analysis solution. Their goal was to process massive amounts of user data to find the most relevant users for ad campaigns based on their web browsing history, which involved downloading and analyzing millions of web pages with various access restrictions.

InData Labs developed a stand-alone system using the AWS Cloud Environment, which included data processing, web page prioritization, and semantic analysis. The solution was delivered in phases, from a proof of concept to a scalable API-connected system. This powerful targeted advertising system built by InData Labs allowed ReverseAds to build highly relevant user segments, which resulted in a 54% reduction in advertising costs.

ReverseAds