Case Study: an online sports betting company boosts customer retention by 20% with InData Labs churn prediction software

Online Sports Betting Company boosts customer retention 20% with InData Labs

The online sports betting company faced a significant challenge with customer churn, particularly as 40% of new users left without placing their first bet. To address this and improve retention, they partnered with vendor InData Labs to develop a customer churn prediction software.

InData Labs implemented a solution featuring three specialized machine learning models to predict churn at different customer lifecycle stages. This allowed the company's marketing team to target users with personalized motivational bonuses. As a result of deploying this software, the client achieved a 20% higher customer retention rate within the first three months.