Case Study: Captiv8 builds real-time influencer analytics with InData Labs

Captive8 boosts influencer analytics and cuts infrastructure costs with InData Labs

Captive8, a digital marketplace connecting brands and influencers, wanted to enhance their platform with advanced, real-time social media analytics. Their existing tool was limited to Instagram and lacked capabilities for new networks and influencer analytics using machine learning. They engaged InData Labs for its data science expertise and pre-built social media analytics API to address this challenge.

InData Labs integrated its analytics solution, built on a Hadoop stack and AWS services, into the client's platform. This provided real-time performance tracking and predictive models for user demographics across Instagram, Vine, and Twitter. The result was a first-in-class analytics platform that delivered powerful user insights and significantly reduced infrastructure costs for Captive8.

Captive8