Case Study: UEFA achieves record social growth for EURO 2024 with InCrowd

UEFA boosts social views by 246% with InCrowd

The customer, UEFA, faced the challenge of delivering digital content across all its official channels for the massive UEFA Men’s Euro 2024 tournament. InCrowd was tasked with providing a comprehensive digital content service to manage this for its website, app, and social media platforms.

InCrowd implemented a complete solution involving content strategy, on-site capture, creative services, and dissemination across all digital platforms and to key stakeholders. This resulted in a massive 246% increase in social views and a 155% increase in social engagements compared to the previous EURO 2020 tournament.

UEFA