Case Study: The Hundred boosts fan engagement and digital ticketing with InCrowd

The Hundred drives 2.5m digital tickets with InCrowd

The Hundred, a major UK cricket tournament, faced the challenge of launching and growing a new sports property. They needed to build fan affiliation from the ground up, engage a new and younger audience, and provide a seamless digital experience including mobile ticketing. To achieve this, they partnered with vendor InCrowd to design and build their official mobile app, which utilized InCrowd's TicketCore digital ticketing technology.

InCrowd's solution was a centralized app that served as the cornerstone of the fan experience. It featured personalized team branding, gamification widgets, in-app mobile ticketing, and integrated AI-generated video content like social media-style stories. The results were highly successful, with 2.5 million digital tickets used and 2 million in-app video views, demonstrating significant fan engagement and establishing the app as an essential platform for the tournament's growing audience.

The Hundred