Case Study: South Africa Rugby boosts known fan opt-ins with InCrowd

South Africa Rugby boosts known opt-ins 208% with InCrowd

South Africa Rugby partnered with InCrowd to close the commercial gap with other major rugby organizations. Their challenge was a fragmented digital strategy with disparate fan data sources, which limited their ability to build direct fan relationships and increase sponsorship revenue.

InCrowd implemented a comprehensive solution, beginning with audits of content and data. They then deployed a data strategy and integrated the Cortex Fan Data Platform to create a Single Fan View, alongside a Single Sign-On system and Dotdigital for email. This consolidation led to a 208% increase in known opt-ins, providing a foundation for personalized fan engagement and future commercial growth.

South Africa Rugby