InCrowd
13 Case Studies
Case Study: Marylebone Cricket Club launches a first-of-its-kind subscription platform with InCrowd
A InCrowd Case Study
Marylebone Cricket Club launches Inside Lord’s subscription platform and mobile ticketing app with InCrowd in 2024
Marylebone Cricket Club (MCC) partnered with vendor InCrowd to launch a first-of-its-kind subscription platform. The challenge was to create a premium, commercially-driven digital service to expand fan access and drive new revenue streams for the historic institution.
InCrowd developed the fully integrated 'Inside Lord’s' subscription platform and a subsequent mobile ticketing app. The solution provided fans with priority ticket access, exclusive digital content, and in-ground discounts, while giving MCC sophisticated data tools. The partnership was a success, with InCrowd delivering a reliable platform that saw steadily increasing traffic and transactions, leading MCC to view them as a true strategic partner.
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