Case Study: Marylebone Cricket Club modernises fan entry and engagement with InCrowd's digital ticketing app

Marylebone Cricket Club adds 30K new users and 300K mobile tickets with InCrowd

Marylebone Cricket Club (MCC), the owner of Lord’s Cricket Ground, faced challenges with outdated technology that limited data visibility and created a manually intensive ticketing process. They partnered with InCrowd to modernize their digital fan experience and implement a robust mobile ticketing solution that could overcome persistent connectivity issues at the venue.

InCrowd delivered a comprehensive app ecosystem featuring a native mobile ticket wallet integrated with SeatGeek and a modern SSO solution from Cortex. The results included the use of over 300,000 mobile tickets to date, the addition of 30,000 new users to the database during a single match, and 60,000 tickets shared between users. This solution provided MCC with enhanced security, operational efficiency, and a significantly improved fan experience.

Marylebone Cricket Club