Case Study: International Cricket Council achieves 95% digital ticketing with InCrowd's Ticketcore

International Cricket Council drives 95% digital ticketing with InCrowd

The International Cricket Council (ICC) wanted to implement a digital ticketing solution for the World Test Cricket Final 2025 at Lord's Cricket Ground to provide paperless access through its own app and improve operational communication. To overcome the complexities of integrating multiple third-party systems, including the venue's ticketing provider and the app developer, the ICC partnered with InCrowd to utilize its Ticketcore digital ticketing technology.

InCrowd successfully integrated its technology with the various systems, even implementing an account-linking feature for fans with multiple email addresses. The solution delivered outstanding results for the ICC, with 95% of purchasers buying digital tickets and 92% of attendees using them for entry. The project also led to a 33% increase in known attendees, significantly growing the fan databases for both the ICC and the Marylebone Cricket Club.

International Cricket Council