Case Study: FIM World Supercross Championship boosts fan engagement and ticket sales with InCrowd

FIM World Supercross Championship boosts database growth 43% with InCrowd

FIM World Supercross Championship partnered with InCrowd to elevate its digital fan experience and monetize its audience through a more sophisticated, data-driven email marketing strategy. The challenge was to effectively drive direct ticket sales for key global races while also achieving substantial growth in their marketable fan database.

InCrowd implemented a personalized email strategy that included a comprehensive data audit, targeted acquisition, and segmented campaign execution. The results were significant, including a 7.5x return on investment for ticket sales, a 43% expansion of their database, and an exceptional 48.7% average open rate despite a major increase in email volume.

FIM World Supercross Championship