Case Study: EuroLeague Basketball boosts fan engagement with InCrowd

EuroLeague Basketball boosts engagement 208% with InCrowd

EuroLeague Basketball sought to enhance global exposure and become a pioneer in digital fan engagement by utilizing rich fan data. Their challenge was to capture, analyze, and understand this data to drive growth and significant new commercial revenue. They partnered with InCrowd to implement a Single Sign-On (SSO) solution to centralize their fan data.

InCrowd deployed the EuroLeague ID SSO across all digital platforms, creating a central database for fan data and enabling personalized experiences. This data-led strategy resulted in a 107% year-over-year growth in their marketable audience and the onboarding of 721,000 new users since the 2022 launch, ultimately driving a 208% increase in fan engagement.

EuroLeague Basketball