Case Study: Call of Duty drives player retention with InCrowd

Driving Retention to Meet Business Objectives

Call of Duty, working with InCrowd, wanted to drive player retention and increase repeat engagement in its digital experience. The challenge was to keep users coming back more frequently and make progression feel valuable, while also supporting broader business objectives through the game’s app-like reward loops.

InCrowd highlighted how Call of Duty: Modern Warfare uses personal goals and challenges such as unlocking weapons, attachments, camos, and daily challenges to motivate continued play. The solution delivers clear “do this, earn that” rewards, builds perceived value through progression, and encourages habitual return visits; however, the case study does not provide specific quantitative results or measured impact.

Call of Duty