Case Study: Crystal Palace FC achieves 20x ROI with InCrowd

Crystal Palace FC delivers 20x ROI with InCrowd

InCrowd partnered with Crystal Palace FC to create a centralized, mobile-first digital experience for its global fan base. The club's challenge was to engage, grow, and commercialize its supporters by integrating various best-in-class providers and capturing a single view of each fan's behavior to drive significant revenue growth.

The solution from InCrowd involved a complete overhaul of the club's website and app, integrating a suite of products including a content management system and a Fan Data Platform. This transformation delivered a 20x ROI through increased revenues across all commercial streams, including a 230% growth in video subscription revenue and a 79% increase in kit sales.

Crystal Palace FC