Case Study: Willowbrook Home Care becomes the top local choice for elderly care with Incrementors SEO

Willowbrook Home Care cuts intake calls with Incrementors in 4-6 months

Willowbrook Home Care, a regional in-home elderly care provider, faced a significant challenge with low online visibility despite high local trust. Families searching for specific elderly care services in the Raleigh-Durham area were finding competitors first during a highly emotional decision-making process. Their WordPress site was structurally inadequate, with no city-specific pages and a poorly optimized Google Business Profile.

Incrementors implemented a comprehensive local SEO strategy for Willowbrook Home Care. This involved rebuilding the website around care-decision intent, creating dedicated city pages with localized proof, and optimizing the Google Business Profile. Incrementors also made the enquiry process frictionless by replacing a generic contact form with a callback request. As a result, key search rankings improved dramatically, with one keyword moving from unranked to position #16, and the client reported that intake calls became shorter as families now found them first and arrived already trusting the business.

Willowbrook Home Care