Case Study: Westfield Polytechnic Institute boosts program-page enquiries with Incrementors National SEO

Westfield Polytechnic Institute boosts program enquiries in 6-9 months with Incrementors

The client, Westfield Polytechnic Institute, a Boston-based polytechnic institution, faced a challenge with its weak national organic visibility for the program and career queries used by prospective students. Its program pages were faculty-first and did not surface career outcomes or answer key applicant questions. Incrementors was engaged to provide a national SEO strategy to address this.

Incrementors rebuilt the WordPress program pages around applicant intent, surfacing career outcomes and costs, and created new hub content targeting career paths. They also cleaned up the site's technical architecture and tightened the enquiry funnel with program-specific forms. This strategy resulted in significant ranking improvements for key terms like "mechanical engineering degree boston" and led to a sharp increase in better-matched program-page enquiries.

Westfield Polytechnic Institute