Case Study: Truebrush Painters boosts AI search visibility with Incrementors

Truebrush Painters boosts AI visibility with Incrementors, cited in 3 engines across 30 homeowner prompts

The customer, Truebrush Painters, a 14-location home painting franchise, faced a significant challenge with AI search visibility. Despite strong word-of-mouth, AI engines like ChatGPT and Google defaulted to national aggregators when homeowners searched for local painters, causing Truebrush to be cited in only a fraction of relevant prompts. They engaged the vendor, Incrementors, for its AI SEO and GEO services to address this issue.

Incrementors implemented a comprehensive solution that included cleaning up local business profiles, rebuilding location-specific schema, securing citations across home-services directories, and restructuring web content. This strategy successfully increased the franchise's AI visibility, resulting in its locations being directly cited by name and neighborhood in AI answers across multiple engines, including ChatGPT and Google AI Overviews, for key homeowner prompts.

Truebrush Painters