Case Study: Territorial Seed Company achieves 135% organic sales growth with Incrementors' seasonal SEO strategy

Territorial Seed Company lifts organic sales 135% with Incrementors

The Territorial Seed Company, a US heirloom seed and gardening supply retailer, faced the challenge of extreme search seasonality, with nearly all of its organic demand and revenue arriving in the spring. This left the site with little visibility during the fall and winter months when gardeners were still planning and preparing. To address this, the vendor Incrementors implemented a seasonal organic search strategy.

Incrementors built regional content hubs and growing calendars to target off-season queries, added structured data schema, and reorganized the site's taxonomy. This solution successfully lifted the company's organic sales by 135% and secured over 200 top-3 search rankings for valuable keywords, providing significant revenue throughout the year.

Territorial Seed Company