Case Study: Peoplecrest HR boosts international organic demo volume with Incrementors

Peoplecrest HR restores German traffic in 3 weeks with Incrementors

The customer, Peoplecrest HR, an Austin-based HR software platform, faced a challenge with its international SEO. Despite being a strong US brand, its single English website was invisible in key international markets for country-specific hiring, payroll, and compliance queries. Incrementors was engaged to address this lack of a localized organic search presence.

Incrementors solved this by rebuilding the WordPress site into separate country-specific versions for English, German, French, and Spanish markets, implementing full hreflang tagging. They created localized compliance content and product pages for each region and wired demo requests to the correct sales teams. This strategy successfully ranked the platform for key international terms and led to international organic search becoming a significant source of demo volume.

Peoplecrest HR