Case Study: Much Better Adventures achieves 240% more organic tour bookings with Incrementors

Much Better Adventures lifts organic tour bookings 240% with Incrementors

The adventure tour operator Much Better Adventures faced a challenge with thin tour itinerary pages that lacked the detailed content needed to rank for the long-tail destination and activity queries vital for non-brand organic discovery. To address this, they engaged vendor Incrementors for a national SEO and travel content strategy.

Incrementors implemented a solution involving detailed travel itinerary content architecture, TouristTrip schema markup, and destination guide hubs. This approach successfully captured user search intent, leading to significant organic growth. As a result, Much Better Adventures saw a 240% lift in organic tour bookings and achieved first-page rankings for key terms like "trekking holidays uk."

Much Better Adventures