Case Study: Logan Services achieves local search pack dominance with Incrementors

Logan Services boosts local search pack dominance in 4-6 months with Incrementors

The customer, Logan Services, is a regional multi-location HVAC provider that faced a challenge with its local SEO. Overlapping location pages, inconsistent Google Business Profile citations, and duplicated content were suppressing its rankings in the local search pack for high-intent HVAC queries, causing its own service areas to cannibalize each other. The vendor, Incrementors, was engaged to address these issues.

Incrementors implemented a four-step local SEO strategy. This involved rebuilding geo-targeted location pages with unique content, auditing and consolidating Google Business Profiles, cleaning up local citations to standardize NAP data, and deploying LocalBusiness schema markup. The solution successfully resolved the internal competition between locations, allowing Logan Services to achieve dominance in the local map pack for its key service metros.

Logan Services