Case Study: Ledgerline achieves sustained organic growth with Incrementors' National SEO

Ledgerline grew evergreen rankings in 6 weeks with Incrementors

Incrementors provided national SEO services to Ledgerline, a New York-based crypto and finance news publisher. The client faced a significant challenge where their high-volume news articles would rank briefly before disappearing, as their website lacked an evergreen content layer and effective internal linking to build long-term organic traffic.

The solution implemented by Incrementors involved a strategic split between news and evergreen content, the creation of a library of over 320 explainer pieces, a rebuilt internal linking structure, and enhanced E-E-A-T signals. This approach resulted in the publisher's key evergreen pages achieving significant ranking improvements, such as moving "what is a stablecoin" to position #22, and ultimately allowed their traffic to become independent of the volatile news cycle.

Ledgerline