Case Study: ILIA Beauty achieves non-branded organic growth with Incrementors

ILIA Beauty grows non-branded organic discovery in 4-6 months with Incrementors

The clean beauty and cosmetics brand ILIA Beauty faced a challenge where its non-branded organic search visibility was being dominated by larger legacy brands and marketplaces, which blocked the company from owning the clean beauty category it was built around. To address this, ILIA Beauty engaged vendor Incrementors for a national SEO and content strategy engagement.

Incrementors implemented a four-step strategy that included building ingredient-led content hubs, optimizing a shade-finder tool for SEO, structuring data for generative answer engines, and acquiring authoritative links. This approach successfully positioned ILIA Beauty as a reference source for clean beauty, growing its non-branded organic discovery across both makeup and skincare queries.

ILIA Beauty