Case Study: Halcyon Sec achieves more organic demo requests with Incrementors

Halcyon Sec launches comparison pages in 6 weeks with Incrementors

The customer, Halcyon Sec, a Boston-based cybersecurity SaaS company, faced the challenge of having a product-marketing website with weak national organic visibility. Their WordPress site lacked the technical content, framework mappings, and comparison pages that their target audience of security engineers actively searched for, and their demo request was hidden behind a lead form wall. The vendor, Incrementors, was engaged to address these issues.

Incrementors implemented a national SEO strategy that involved mapping a threat + control + framework matrix, shipping an engineer-first content library, and rebuilding product and comparison pages. They also streamlined the demo-request process by cutting the required form fields. This solution resulted in significant organic growth, moving keywords like "ransomware detection response" to #28 and "cloud misconfiguration detection" to #22, which led to prospects arriving for demos already knowledgeable about the product.

Halcyon Sec