Case Study: Green Chef boosts organic and AI search visibility with Incrementors

Green Chef drives 198.7K monthly organic visits with Incrementors

Green Chef, a USDA-certified organic meal kit service, faced a 3.4% decline in its substantial organic traffic as AI answers began absorbing recipe queries that were core to its funnel. With a narrow backlink profile and organic search responsible for 70% of its visits, the company engaged Incrementors to address these search and AI visibility challenges.

Incrementors implemented a multi-faceted strategy that included rebuilding diet-plan hubs, consolidating a cannibalizing recipe archive, and optimizing content for answer engines. This approach successfully protected the brand's core search visibility and monetized its content directly, resulting in the sale of 41,260 recipe books and the stabilization of its 198.7K monthly organic visit base.

Green Chef