Case Study: FranklinCovey achieves 260K monthly organic visits and 64,905 books sold with Incrementors

FranklinCovey drives 260.7K monthly organic visits with Incrementors

Increm entors was engaged by FranklinCovey, a leadership author and training brand, to address significant search visibility challenges. The client's site was attracting high informational traffic for terms like "leadership qualities" but failed to convert this interest into book or program sales. Furthermore, unofficial summary sites and retailers outranked FranklinCovey's own pages, key pages were broken, and organic traffic was declining.

The solution implemented by Incrementors involved technical fixes, content restructuring, and a focus on AI search visibility. They consolidated page equity, created canonical commercial hubs for each book, implemented structured data, and added contextual product paths to informational content. This strategy, combined with work to make content citable by AI answer engines, resulted in 260.7K monthly organic visits and supported the sale of 64,905 books.

FranklinCovey