Case Study: Fortress Building Products achieves top AI search visibility with Incrementors

Fortress Building Products boosts AI search visibility with Incrementors in 4 steps

The customer, Fortress Building Products, a manufacturer of decking and railing products, faced a challenge as architects and contractors began using AI tools like ChatGPT for product recommendations, where competing brands were consistently being named. To address this, they partnered with the vendor Incrementors for AI search visibility and B2B SEO services.

Incrementors implemented a multi-step strategy that included restructuring content for generative engines, rebuilding spec sheets for AI extraction, deploying product schema across their catalog, and optimizing their contractor portal for search. This approach successfully positioned Fortress Building Products to be recommended by AI tools and improved their overall search visibility.

Fortress Building Products