Case Study: FCP Euro improves e-commerce search architecture with Incrementors

FCP Euro improves e-commerce search architecture in 4-6 months with Incrementors

The European auto parts retailer FCP Euro faced a significant technical SEO challenge as its custom ecommerce platform created millions of thin, duplicate URLs for vehicle fitment combinations, leading to index bloat and crawl waste that prevented it from reaching its full audience. Incrementors was engaged to address this e-commerce search architecture issue.

Incrementors implemented a dynamic year-make-model URL architecture to consolidate page authority, deployed auto parts schema to make pages eligible for rich results, and linked DIY repair content directly to part catalog pages. This strategy pruned low-value URLs and optimized crawl budget, allowing Googlebot to focus on revenue-earning pages and significantly improving search performance for FCP Euro.

FCP Euro