Case Study: Erie Home achieves scalable local lead generation with Incrementors' Service-Area SEO

Erie Home scales local SEO across 30+ US states with Incrementors

The customer, Erie Home, a multi-state provider of roofing and exteriors services, faced a significant challenge with its programmatic local SEO strategy. Their hundreds of service-area pages were generating near-duplicate content, which risked penalties from search engines and suppressed their local rankings for high-value queries. The vendor, Incrementors, was engaged to address this local SEO issue.

Incrementors implemented a dynamic, scalable solution by rebuilding the pages with templates that pulled in unique local data like project details, weather factors, and testimonials. They wired in localized feeds and deployed construction schema to make pages eligible for rich results. This approach eliminated duplicate content and scaled relevance automatically. The vendor's strategy successfully improved organic lead generation across Erie Home's 30+ state service area.

Erie Home